This sub-topic is extremely important for you to read, especially if you are a beginner!Buying qualified e-mails can be very profitable and can mean lots of sales to you. At first I must tell you that before you step into and take action you must optimize your site for the best conversion rates. Read the Landing Page article and test some ideas!A qualified visitor is someone who is interested in your topic or maybe in your products. Before buying an e-mail list consider how qualified are these people on the list. For example if they subscribed because they would like to teach their dog and you have a Dog Training Course for sale is not the same thing as if they were subscribed only because they would like to receive tips about how to keep their dog healthy. The qualification is much more different! Be selective and buy only those list which is highly qualified to your product or service like the dog Training Course.There are lots of scammers and poor services in this area however if you just started in e-mail marketing then it would be a very good option for you to start your e-mail marketing campaign and build up your OWN list.Before buying a list from a list provider always contact them and ask how did they got that list because most of these so called provider’s lists are1. Too old2. The addresses doesn’t even exist anymore3. They got the e-mail illegally4. The e-mail address didn’t allow them to send messages and blocked them out through spam blockers.Do not fall for the numbers like “E-Mail 3 million people!” If you see something like that leave immediately! Do not fall for flashy testemonials! A list of 1000 to 15000 people is reasonable. If your conversion is only 5% it will be still a very good money!One of the great sources where you can find good lists is DM news . I highly recommend to visit them regularly to read and learn. Keep yourself up to date!When you buy the list contact the list provider and ask as much as you can about the subscribed people. Where did they subscribe, what offers did they take, how long are they on the list etc. The more you know about the PEOPLE behind the list the more successful you will be!Be sure to pay great attention when you e-mail the list first! Design your e-mail professionally. Do not make it long! Introduce yourself and be kind! Throw them few very useful tips about your topic, and tell them how their life can be much better and easier when they visit your site!Yes you heard it right! Do not try to sell anything in that e-mail! Just tell them in a few almost unvisible sentences that you have a product too. There are meny people who want to sell them everything. Be different! This is a key fact! The sales are the objective of your landing page and website. Just be sure to attract them there!Your site should be interactive. Where the visitors can do free things. You should make the the time enjoyable to keep them coming back. A good idea would be if you own a website about dog training to setup a chat or forum there where people can discuss their oppinions and experiences. Did you know how much time a person averagely come to a site until he or she buy anything? That number is 4-5 so pay great attention to keep everyone coming back!I have great tip for the end of this article. What if you wouldn’t have to deal with spam blockers because you would e-mail the client directly? This is exactly what you can do with Desktop Marketer. This is a program from Marketingtips.com which is a brilliant idea. When you use this program people just download a small e-mail software and you will be able to send messages to this software directly. This is not a cheap software but worth its price! You can even make the subscription to a list like that more valuable by giving it a small monthly price. Like $10 or $15 especially if you give away very useful and unique info or a course. This way you can even create more qualified lists!This the end of the e-mail marketing article series. I hope you learned useful things. Of course there are much more in E-mail marketing then in this article series so do not be shy to learn and develop yourself every time! Visit DMnews regularly and read their E-Mail marketing section.
The most crucial factor for the success of a company’s direct mail campaign is the quality of its business-to-business mailing (B2B) lists. Targeted direct marketing fetches the best responses. Targets for B2B lists are constantly in a flux, however, with businesses constantly opening, closing, and relocating. Inaccurate lists or lists that contain dated information lead to missed targets, which brings the response rate down.A trusted way to boost response rates further is by ensuring that the B2B mailing lists contain data on the companies that will most relate to the advertised product or service. For example, garment manufacturers will have little or no interest in the latest gaming software launched by Microsoft. All it takes is a little planning and research into the target market for a healthy response rate.Mailing list brokers like AllMedia Inc (allmediainc.com) and The List Company (tclists.com) not only provide accurate and updated B2B mailing lists, but also help choose the list that will work best for a marketer’s campaign. These brokers also review the success rate of the lists in past campaigns, and determine the optimum list for a client’s requirements.Trade associations are a great source of mailing lists, as they contain details of the major industry players. For local business players, associations like the Chamber of Commerce are best. Lists can be selected by business size, number of employees or SIC code, among other selection parameters. Dependable sources for lists at the library are the SRDS Direct Marketing List Source(TM) and the Oxbridge Communications National Directory of Mailing Lists.The two main concerns facing the business mail industry are inaccurate lists leading to inefficient marketing campaigns and excess promotional material depleting the environment. The EcoLogical Mail Coalition was founded in 2003 to reduce the cost and minimize the environmental impact of inefficient direct marketing mail practices. The coalition members send information on outdated business contacts to the ‘Red Flag Database’, the B2B marketing industry’s only national, cooperative database, which enables marketers to eliminate these outdated contacts from their business mail lists. The database contains obsolete contact information from more than 6,000 businesses throughout the United States, including more than 200 of the Fortune 1000. Marketers pay a fee for each match against the coalition’s database.